What the event had to do
SANDBOX was designed as an intimate, unscripted playground where hardware startups could put prototype products directly into creators' hands for unvarnished feedback and spontaneous content creation.
What I owned
- •Brand experience spatial buildouts and sponsor activation zones.
- •On-site audio, lighting, and rapid social media video capture points.
- •VIP creator walkthrough scheduling and gift pack logistics.
How it ran
← HORIZONTAL RUN OF SHOW // DRAG OR SCROLL →
11:00Day 1
Unboxing & Setup
Hardware Staging & Acoustic Tuning
My responsibility
Verifying studio lighting levels, power drops, and sponsor booth signage.
15:00Day 1
Creator Doors Open
Live Prototype Testing & Demos
My responsibility
Talent liaison, brand sponsor introductions, and sound check monitoring.
12:00Day 2
Collab Jam
Creator Co-Working & Podcasting
My responsibility
Managing podcast studio booking queue and video asset transfers.
VERTICAL RUN OF SHOW // TIME-SEQUENCED
11:00Day 1 • Unboxing & Setup
Hardware Staging & Acoustic Tuning
My responsibility:Verifying studio lighting levels, power drops, and sponsor booth signage.
15:00Day 1 • Creator Doors Open
Live Prototype Testing & Demos
My responsibility:Talent liaison, brand sponsor introductions, and sound check monitoring.
12:00Day 2 • Collab Jam
Creator Co-Working & Podcasting
My responsibility:Managing podcast studio booking queue and video asset transfers.
Who was in the room
| Confirmed guest | Role & organization | Session appearance |
|---|---|---|
| Anupam Mittal | Founder & CEO, People Group (Shark Tank India) | Live Prototype Testing & Demos |
| Satnam Singh Sandhu | Rajya Sabha MP & Chancellor, Chandigarh University | Creator Co-Working & Podcasting |
What came out of it
Integrated 8 consumer tech brands without a single commercial interruption.
Generated over 60 unprompted creator social clips on launch night.
Achieved a 100% sponsor renewal rate for the subsequent season.